I am an experienced UX consultant and trainer. I advocate for pragmatic, collaborative, humble design approaches.

20 years of experience

I have been producing, managing, shaping and sharing design for 20 years. I am very proud to know that the digital experiences I have worked on are being used by more than 160 million people around the world.

Read more about my background

Many sectors, many technologies

I have deep expertise in:
  • Banking & finance 12 banking apps, 10 fintech projects including insurance, refinancing and cryptocurrency work.
  • E-commerce B2C sites with 20M+ users, efficient vertical B2Bs
  • Enterprise systems Retail backends, banking infrastructure, field sales, order management
  • SaaS Talent management, logistics, property management, factory production
  • Aviation Turkish Airlines, Pegasus, SunExpress, Freebird
I have worked on:
  • Desktop apps
  • Operating systems
  • Mobile apps
  • Web sites/apps
  • Chatbots
  • Kiosks
  • ATMs
  • AI-based systems

From tiny startups to big corporations

Some of my clients:

Sharing what I learn

I am a co-author of Product Research Rules, a book that allows any team to conduct useful research. It is available in English, Japanese, and Chinese.

I have contributed a chapter to Research Practice, curated by Gregg Bernstein.

I speak at design and product conferences. See my favorite topics and speaking history.

I teach a masters-level UX research course at Kadir Has University. I share my simmering thoughts and weekly reading list on my newsletter, Cue. Have a look.

Is there anything I can do for you?

It is quite possible that I have done a project that is similar to what you are currently working on. I offer four types of flexible working arrangements; I am sure we can find a way to work together.

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